Wedding Photographers – How to sell yourself at a wedding fayre

One of the most effective ways to grow your business as a wedding photographer is to attend a wedding fayre where you can meet hundreds of different couples in a single day. Although you may have impressive photos, you still need to sell yourself and leave an impression to stand out in a crowd. By practising a few simple steps, you can attract more people to your booth and remain competitive. The following tips were provided by Leicestershire based wedding photographer Lee Glasgow for more information see his wedding photography blog.

Introduce Yourself

Don’t wait for a bride or groom-to-be to come up to your booth as many are unsure of where to explore. Show potential clients what you have to offer by making the initiative and stopping them as they pass by. Introduce yourself, find something that you both have in common, and take a genuine interest in their wedding day. If you’re successful at making a connection with strangers then you’ll be able to significantly increase your clientele.

Offer Free Items

It can be easy to blend in with other booths and photographers who attend a wedding fayre, but you’ll always attract more clients by offering free items. Bring along simple items that can include candy or chocolates. You can also take it up a notch by bringing along keychains or boxes of mints with your name attached.

Hand Out Unique Business Card

Although you may be planning on bringing a stack of business cards to pass out to engaged couples who attend the wedding fayre, your card can easily become lost with the others that are handed out at the event. Allow yours to stand out by printing your contact information on bright red hearts, by attaching it to a film strip, or by placing your card inside of a deflated balloon. The creativity will allow your guests to remember your name and be impressed with your style to increase your chances of booking a wedding.

Use a Creative Display

Allow your booth to stand out amongst your competitors by creating a unique display that doesn’t look similar to others nearby. Consider creating a fake wedding alter set or having an oversized canopy that visitors can walk through for an eye-catching display that will grab their attention. You can also use oversized prints of your wedding photography to allow the images to easily be seen from across the room. Consider playing music or having videos on display of your services.

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